Starbucks: war on Christmas?

November 12, 2015


Reindeer under attack. Santa Claus held captive and forced to spread secular “holiday” cheer. Nativity scenes being ripped apart at the hands of Howard Schultz.


When the words ‘Starbucks war on Christmas” started popping up across timelines and newsfeeds, a few different narratives may have come to mind.


What most people did not imagine was that all this controversy could be stirred up by a change in graphic design choices.


Instead of the snowflake or ornament-adorned paper cups that usually roll out this time of year, Starbucks opted for a plain red cup.


For most people, this was not cause for alarm.


However, the Internet quickly alerted us that Christmas was under attack, and this absence of snowflakes was just the latest instance of the persecution of Christians in America.


Conservative news and opinion outlet Breitbart published columns denouncing the cups, and self-proclaimed social media personality Joshua Feuerstein came out in opposition on Nov. 5, claiming that Starbucks removed the symbols because the company “hates Jesus.”


Celebrities have also chimed in to object to the latest example of what many conservatives view as over political-correctness, with Rob Lowe tweeting that he is “done” with the coffee chain and Donald Trump announcing that he would be ending the store’s lease in his building.


However, after asking around the newsroom and scrounging the Twitter-sphere, we at the Tech Talk had a difficult time finding everyday people who objected to the plain red cups.


In fact, most of the opinions we found were those of people being fed up with hearing about the controversy.


Many people have expressed skepticism over the character of those up in arms, observing that if a coffee cup affected one’s religion, that person may need to reevaluate their faith.


Candace Cameron Bure, an actress noted for her Christian faith, posted on Instagram about the cups, saying she would “joyfully sip” her Starbucks, and instead of complaining, “lovingly share the good news of Jesus Christ with friends and co-workers or anyone who’s willing to engage in conversation.”


Others commended Starbucks for the move, and said they appreciated the openness of other cultures, not viewing the acceptance of other religious holidays as an oppression of the Christian faith, but a miniscule scale-back in the monopoly Christmas has over the holiday season.


As for political correctness, it is worth noting the irony in the fact that people have gotten offended by Starbucks’s trying to avoid offending people.


If being politically correct is pandering to the overly-sensitive, one could argue that being offended by political correctness is another level of sensitivity entirely.


So, in conclusion, most of the world, along with the Tech Talk editorial staff, has given this matter far too much attention already.


Ironically enough, most of us have been talking about how it isn’t worth talking about, so let’s just all quietly sip our lattes and move on.


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