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Ruston businesses show off savvy social media

February 21, 2014

 

Ruston’s Convention and Visitors Bureau is open from 8 a.m. to 5 p.m. Monday through Thursday and from 8 a.m. to 4 p.m. Friday. – Photo by John Sadler

Ruston’s Convention and Visitors Bureau is open from 8 a.m. to 5 p.m. Monday through Thursday and from 8 a.m. to 4 p.m. Friday. – Photo by John Sadler

Austin Vining
Contributing Editor

 

Facebook recently celebrated its 10-year anniversary, and many businesses could not imagine not having this tool, along with many other social media sites.

 

Lori Birdwell, a senior marketing major, said many companies use Twitter, Instagram and Facebook to promote sales and special offers, and LinkedIn is another commonly used social media venue for business.

 

“I think it is a good idea seeing as how widely social media is used on a daily basis and virtually everyone uses it so its outreach is widely dispersed,” she said.

 

QUIMBY

QUIMBY

Marketing director at Ruston-Lincoln Parish Convention and Visitor’s Bureau Amanda Quimby said the CVB uses Facebook, Twitter, Foursquare, Google Blogger, Instagram and Pinterest.

 

“We are attracting visitors to the area,” she said. We don’t necessarily try to send messages to people in the city. We focus our efforts on getting people from Texas, Arkansas and Mississippi to come here.”

 

Anything the CVB puts out on social media is promoting events and trying to get people to come here, Quimby said.

 

“You can’t really measure how successful it is, but we get people from other states liking and sharing our posts, so we know the message is getting out there,” she said.

 

Communication and Special Events Coordinator for Ruston-Lincoln Chamber of Commerce Ivana Flowers said the Chamber utilizes Facebook, Twitter and LinkedIn.

 

IVANA

FLOWERS

“We post whatever is going on with our members,” she said.

 

“We’re business based. If I find that a member has put something on their Facebook or their Twitter, if they’re holding a sale or sharing good news, I’ll share that.”

 

Flowers said the Chamber’s website has hot deals, a calendar, news releases and job postings, and whatever hits their website automatically goes to their Facebook and Twitter.

 

“The other things are like if I find a good technology website that could benefit our members,” she said. “We try to post anything we think could benefit our members.”

 

Rosemary’s Kitchen is open from 10 a.m. to 5:30 p.m. Monday through Friday. – Photo by John Sadler

Rosemary’s Kitchen is open from 10 a.m. to 5:30 p.m. Monday through Friday. – Photo by John Sadler

Each month the Chamber brings in a different speaker to talk about a certain topic during Business Buffet, she said. In June they hace scheduled a business consulting company to speak on social media.

 

Sara Corley, a co-owner of Rosemary’s Kitchen, said her company uses Facebook and Twitter and a blog where their weekly menu is posted.

 

“We use social media to post all of our specials and special events,” she said. “Facebook is that daily touch and the same thing with Twitter. You can’t put very much out there on Twitter, but just little pops of ‘Hey, we’ve got this great soup today.’”

 

Facebook has been their best tool, Corley said, but Twitter has been a little slow going.

 

CORLEY

CORLEY

“I wouldn’t be here if it weren’t for Facebook,” she said.

 

A lot of the older customers do not use Facebook and will either look at the blog or call, but most of their customers are younger and they are able to see what is being offered through Facebook, Corley said.

 

“I don’t see how you can run a business these days without social media,” she said.

 

Email comments to acv001@latech.edu.

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