‘Operation Sellout’ seeks to fill TAC with fans

January 24, 2014


Paul Dauterive
Staff Reporter


The men’s basketball team has won all but one game in Thomas Assembly Center this year, however, the 8,000-seat facility has many empty seats at each game.


Louisiana Tech’s athletics department is trying to change this by filling the TAC with 2,000 students for the men’s basketball team’s game against Marshall on Saturday.


“We are counting on the student body to pack the TAC,” said Jay Luksis, assistant athletic director for marketing.


The effort by Tech Athletics called “Operation Sellout” is aimed at getting more students involved with Tech’s men’s basketball team.


Luksis said the department is not only hoping for a sellout among students, but also for 8,000 people to fill the TAC for Saturday’s game.


“We always do free pizza for the first 100 students,” Luksis said. “We will have T-shirts, towels and Union Board is hosting a chili cook-off.”


Luksis said he is hoping for the biggest turnout of the year because of the team’s continued success.


Kane McGuire, assistant media relations director and men’s basketball sports information director, said Tech athletics is trying to grow the fan base among students with “Operation Sellout.”


“We have always done promotions, but this is our first big event,” McGuire said.


McGuire said the arena has not been sold out since the mid-’80s, in the days of Karl Malone.


“It would be nice to see it full because it gets pretty loud in here,” McGuire said.


McGuire said getting students to come watch the games is a big advantage.


“The players and coaches love it,” he said. “It makes them play better.”


He said the more people that come, the better.


Email comments to pdd010@latech.edu.


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