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Beyoncé: a vision more than an album

December 20, 2013

 

– Photo courtesy of Columbia Records

– Photo courtesy of Columbia Records

CODY SEXTON
Entertainment Editor

 

The year 2013 was a mediocre purgatory of a time for pop music.

 

Katy Perry’s “PRISM” seemed promising with its popular single “ROAR,” but turned out to be a bore, and Lady Gaga’s “ARTPOP” stands to lose her record label $25 million in failed promotion. If she really lives for the applause, I will write her obituary next. “Britney Jean” was a complete disappointment Britney Spears blames on lack of promotion, but I that blame solely on the album’s over-rated producer, will.i.am.

 

And finally, Ke$ha continues to make music with Pitbull while I weep.

 

Yes, these were dark times for pop music.

 

Then, like an angel from heaven, Beyoncé delivered unto the world her new self-titled visual album.

 

The 14-track album comes complete with 17 music videos and salvation for all those who lost faith in the singer, because she has not released an album in two years,The album is the fastest selling album in iTunes history, selling 828,773 copies in three days.

 

Beyoncé - Rating: 4 of 5 stars

Beyoncé – Rating: 4 of 5 stars

With no promotional singles, or promotion of any kind for that matter, the album sits at No. 1 on iTunes after fans blindly bought what is well on its way to being Album of the Year.

 

The album is appropriately named after the artist, because it’s an album about her.

 

“Beyoncé” tells a story with its music videos of the life of the artist, including home videos of the singer throughout her rise to fame.

 

The album is full of feminist power, prominently displayed in the tracks “Pretty Hurts” which criticizes society’s views on outer beauty and looks at the sacrifices to perfection.

 

Featured on the track “Flawless” is Nigerian writer Chimamanda Ngozi Adichie, reading from her “We Should All be Feminists.” The song also employs lyrics from her previously released song “Bow Down,” which was not a real success.

 

Album highlights also include the catchy “Blow,” which is reminiscent of the roller disco era, and “Mine” featuring Drake, which switches between a fast-paced dance beat and soothing melodic tones.

 

The album was a family project as it features Beyoncé’s husband, Jay-Z, and her 15-month-old daughter, Blue Ivy, on the tracks “Drunk In Love” and “Blue,” respectively.

 

While the tracks on “Beyoncé” are not full of complex or overly creative lyrics, Beyoncé’s vocal talents more than compensate for it.

 

The best thing about this album is it is age-appropriate for the star.

 

The songs still have the same Beyoncé flare we have come to expect from her, but she has grown as an artist and a woman and her music reflects that.

 

It is safe to say “Beyoncé” is not all hype from the surprise release soon to burn out, but a genuine work of art.

 

Kanye West’s blasphemous reference to himself as “Yeezus” had better watch out for the true diety: “Beyzus.”

 

Email comments to cls068@latech.edu.

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