Academy of Marketing Science moves to Tech

June 26, 2008

by Hunter Tanehill

After having its home office housed at the University of Miami for the last thirty years, the Academy of Marketing
Science moved to Tech on June 1st.

Brian Miller, director of marketing and communications for the College of Business, said the academy consist of mostly academic professors from all over the world and has an annual meeting each year, usually housed in North America.

Miller also said the academy is a good distinction for Tech to have.

“With over 1,600 members worldwide involved in AMS and two current Tech faculty members having been past presidents of the Academy, the move to Tech seems to be a perfect fit,”
said Miller.

In a press release published on June 26, 2008, James R. Lumpkin, Dean of the College of Business, said “The College of Business could not be more thrilled to be involved with such a prestigious organization,”
Lumpkin said.

“As a past president of AMS myself, I know the importance of keeping a strong tie with the Academy and we could not think of a better way to do that than by moving the central office to Ruston.”

Lumpkin and Berry Babin, head of the Marketing and Analysis Department at the College of the Business, both played roles in
bringing AMS to Tech.

Lumpkin said AMS is known for releasing the Journal of the Academy of Marketing Science, which is one of the top marketing research journals published every year.

Leopold Keiser, a computer information system major, said he was surprised and pleased that Tech would receive such an organization.

As someone who might be pursuing an MBA, he said he thinks it is an excellent draw for marketing students to come to Tech.

“It’s something tangible, and an excellent
draw for graduate or doctoral students to come to Tech.”

The move for AMS to Tech occurred June 1, and the central office will be located and maintained by Miller in the office of the College of Business.