RANDOM RANTS: Media creates curling craze

February 25, 2010

by Danielle Cintron, Editor

The 2010 Winter Olympics have been going on for more than a week now, and every time I flip on the TV, it’s the same sport: curling. Never in my life have I seen such a boring yet captivating sport.

It’s so simple but stressful at the same time. Watching the American men and women’s teams makes me angrier than I can stand.
Why are we so bad at this? They are Olympians, for crying out loud.

Just watching the men get eliminated after a devastating 7-2 loss to Canada made me want to become an Olympic curler, and then it hit me.

That’s why they keep playing curling on TV. They want to generate interest in it.

The media has always been an influential form of advertisement, and it is one of the easiest ways to broadcast and draw attention to something.

So is it really any wonder why the United States would choose to cover curling over any other sport? I guess our new motto is if you cannot find enough people to play, then show the country how badly the sport needs it.

As if constantly running the curling matches on TV was not enough, the men’s team recruited National Football League Pro Bowl star Veron Davis of the San Francisco 49ers to be their honorary team captain.

Davis was there to perform promotional support and sit in the stands to cheer on his teammates.


Now come on, how much more can the sports world push curling into the media? Ever since this Winter Olympics started, everyone and their mom wants to become part of the team.

It’s infecting everything. I have received two proposals to join curling teams and learned that at least five friends want to try it. It is just ridiculous.

I never realized just how powerful the bandwagon urge was with people. It got to me, so why not everyone else?

I am just waiting to hear about all the college students competing in curling. Can you imagine Tech building a special ice rink just so we could have a team?

Danielle Cintron is a junior journalism and English major from LaPlace who serves as online news editor for The Tech Talk. E-mail comments to dnc005@latech.edu.